Are you building a cheap list?

We all have heard the infamous saying: "The money is in the list"

If you have been doing Internet Marketing for a while, you know that this is very true. The bigger your list, the bigger your income, provided you USE the list, and you provide value to your subscribers.

Now, there are many ways to build your list, but, by far the quickest and easiest way, is giving away free stuff, or, low priced stuff.

So, you give away a free e-book, audio, video, or even software, or, you sell it using the very popular $7 script. Your list grows at an amazing rate, and you are sure you are on your way to the big time.

Well, I don’t want to burst any bubbles, but, I feel it my duty to give you some of my stats. Just because I get these results, don’t mean you will though!

So, I have built a fair size list giving away free products, and low priced ones. I also have some people on there that have bought some high priced products from me. The highest priced was my one on one mentoring at $997.

So, what do my stats look like when I mail this big list, comprised of many sub lists of course?

Of the free and low priced people on the list, only around 2.5% actually click on any link in any email I send them. Of that 2.5%, less than 1% ever buys anything I recommend, or any new product I bring out.

This SAME free/low priced list, will on the other hand have a click rate of around 70% when I send them something free, and make sure I mention it is free in the title of the email.

Now, on the flip side, the people that have bought $97 or higher products from me. THOSE people have an average click rate of around 15% on ANY email I send them, and of that 15%, around an average of 2.5% will buy products I recommend, or new products I produce.

Why then am I wasting time, money and energy building my lists with free or very low priced products? GOOD question, and the only answer I have right now is, habbit.

Well, enough allready! I am looking at how I can revamp my list building efforts away from cheap, and focus on the people who trust me, and my company enough to buy what we recommend or produce, provided of course it is something they need.

How does your free/low cost lists respond to your marketing?

Tags: Internet Marketing, List Building, Make Money