Brilliant Marketing Or What?!
We all know it’s April fools days today, and we all know to be sceptical about everything we hear or see in the news today. It’s all fun.
Some people/companies though, are using this day to market their product or brand, and doing so with great success.
Watch this YouTube video for example:
Now, I am SURE some people will actually believe that, and the company in question, will be inundated with calls wanting to work with them. Well, they don’t mind that in the least! Their whole goal is to get people talking about them, and their company!
This blog post is proof that they have succeeded! I am giving them traffic, as well as exposure!
What is their total cost for an advertising campaign which will most probably not only add to their revenue, but, add to their overall brand awareness?
$0!
Watch and learn from these companies and people, and start looking for ways that YOU can get free, AND viral advertising!
Tags: April Fool, Advertising, Marketing, Viral Advertising
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Doug Barger said,
April 3, 2008 @ 7:43 pmGreat find Richelo!
I have to agree that truly IS brilliant marketing.
Imagine those who in a fit of laughter will be virally, I mean happily sending that one to their friends and collegues.
Great stuff as usual,
Doug